Supervisor: Ampereza Milton
The objectives of this study were to establish the relationship between communication and performance, monitoring and performance and resource alignment and performance, using UTL as a case study.This was predicated by the 2013 Uganda Communication’s Commission (UCC) Quality of Service (QoS) performance review that ranked UTL last in the market. If the valid explanation of UTL’s poor performance after 11 years in the market was poor strategy implementation, then, UTL proved Aaltonen and Ikåvalko (2002) theory that strategy implementation is a fundamental management tool in any organization.

The study used a crosssectional research design to collect data on the study’s variables. The study utilized a sample of 67 respondents out of a population of 75 employees of UTL.The study concluded that some components of strategy implementation resulted in improvement performance at UTL. This was because resource alignment and to a limited extent communication and monitoring variables had a limited influence on performance at UTL. This was indicated by the Adjusted R square values of 0.353 and 0.422 respectively. Furthermore, the data revealed that resource alignment had a moderate influence on performance at UTLas indicated by the Adjusted R square values of 0.533.Therefore, the study recommendsthat communication, monitoring and resource alignment are components of strategy implementation that have to be well coordinated if UTL’s performance in the industry is to improve.